PINNACLE
Rise to the Top
Pinnacle symbol
The symbol has movement from the left to the right with the circle surrounding the mountains & sun. The symbol is bold and easily represents a landscape while also appearing to the viewer as a scene they might see while on top of a cliff watching the sunset.
Pinnacle Logo
We started with a sans serif typeface with sharp edges, to make the business appear friendly we rounded the edges slightly, and tweaked each letter separately to give the appearance of mountains. The center of the E has been raised to emphasize on the idea of being on top. Lastly kerning was applied to tighten the text.
Rise to the Top
Slogan: The goal was to keep it short, and spark a decision that would represent the company. Life in the eyes of Pinnacle is about reaching your potential.
