MOTIVV
Fitness Apparel
Scope of Work
- Logo & Symbol
- Website
- Tagline
- Photography
- Product Design
Logo
Motivv is a fitness lifestyle brand founded in 2017 by Derrick Jenkins. Derrick came to us with an idea for a motivational brand, that emphasizes on hard motives, and God. We set out to create a bold type logo to showcase it's unique double V spelling. To accompany a brand like Motivv we also designed a symbol that would also showcase the double V and M as a bold monogram.
Symbol
The Motivv symbol is both Iconic and bold. It has movement, and the negative space of arrows represent two paths one can take. A purpose filled life full of strong motives, or a simple side lacking motivation. Motivv is all about motivating others to be a better version of themselves. The "M" also forms two "V"s in the process. A unique trait to the brand.
Website
We decided to be bold and simple for the website. It had to be easy to navigate and full of rich photography. As any business grows it is important to stick to the basics and not over complicate things. A parallax scrolling animation compliments the photos very well while giving the website a sense of class and modern feel. Take a look for yourself here.